Articles
Jun 17, 2025
"We need an army of Elliots" - why it’s bonkers we’re not using facial age estimation to sell alcohol
Let’s just get this out there: humans are not great at guessing ages. Don’t just take our word for it. Studies have proven this to be the case. Most of us reckon we can largely say if someone is under 25 using the Challenge 25 technique but when put to the test, the truth comes out: retailers do let some under 18s buy alcohol. Not always and not everyone, but some people are incorrectly estimated to be older than they really are. Let’s be honest, this is not ideal. Now, to be fair, not all humans are created equal.
Articles
Jun 04, 2025
Texas App Store Accountability Act: what it means for age assurance worldwide
The State of Texas has passed a landmark law – the App Store Accountability Act – that places legal responsibility for age checking squarely on app store operators. Utah was the first state to enact this type of legislation, now followed by Texas. This new regulatory shift has far-reaching implications for digital safety, privacy and innovation around the world. As an age assurance provider, we believe it’s critical to explain the significance of this development, highlight the practical challenges it raises, and offer a path forward that protects both users and platforms. One of the main weaknesses of this
Articles
May 13, 2025
Yoti responds to the Draft Statement of Strategic Priorities for online safety
Last week, the Department of Science, Innovation and Technology, published the final draft Strategic Priorities for online safety. We welcome the statement, which highlights the five areas the government believes should be prioritised for creating a safer online environment. These areas are: safety by design, transparency and accountability, agile regulation, inclusivity and resilience, and technology and innovation. These priorities will guide Ofcom as it enforces the Online Safety Act, ensuring platforms stay accountable and users are protected. We welcome this clear direction and commitment from the government to create safer online spaces. It’s positive that age assurance has been
Articles
May 08, 2025
Understanding the UK’s new Data Bill
The Data (Use and Access) Bill, known more simply as the “Data Bill”, is a landmark piece of UK legislation that aims to reshape how individuals and businesses interact with digital data. It will introduce provisions for a national digital identity trust framework, helping to foster trust in digital identities by ensuring that businesses adhere to strict standards during digital transactions. This blog gives an overview of the Data Bill and what this means for digital identities in the UK. Why has the Government introduced the Data Bill? The Government has said that the Bill will “unlock the
Articles
May 01, 2025
Our approach to security and privacy
Digital transformation is reshaping how we live, work and interact with one another. But just as the right to identity is a fundamental human right, the right to privacy is too. That’s why protecting your privacy and security is at the heart of what we do. It helps us ensure that you, as our users, trust us with your personal data. We’re committed to only using your data in ways that are ethical, secure and compliant with data protection laws globally. Here’s a brief overview of our approach to privacy and security. If you’d like to drill down into
Articles
Mar 03, 2025
AML Watchlist Screening [product sheet]
Let automation do the heavy lifting in your AML practices with our configurable identity verification solution. You can tailor the checks to suit your risk profile, with optional document authenticity checks and manual review by our verification specialists for enhanced security. Screen extracted customer data against thousands of AML databases in real-time and receive alerts to changes in the risk status of your customers with ongoing monitoring. Core steps for robust AML checks: Identity Verification AML Watchlist Screening Download product sheetGet in touch for a demo